3 Tips for Staging a Home When You Want a Quick Sale

This post was kindly written for us by our friends over at Bellhops Moving. 

Want to sell your house fast? A good way to encourage people to get buying quickly is by staging your home. Staging a home is a process that involves decorating and preparing your home in a way that's going to make it extra appealing to buyers. In other words, it goes beyond getting rid of dirty washing and running the vacuum cleaner over your living room. If you want to get the most out of staging your home, then you're going to need to go above and beyond to make your property look as attractive as possible.

 

The good news is that if you're looking for tips from the experts on excellent staging strategies, then you've come to the right place. Here are some quick tips that will help you to sell faster!

1.     Banish the Clutter (Whatever it Takes)

 

Perhaps the most important rule of home staging is this: get rid of clutter whatever it takes. Although it can seem difficult to remove every sign of clutter from your home when you're trying to prepare for a move yourself, your buyers don't want to see piles of old magazines and other stuff lying around. Make sure that they want to move in instantly by shipping your extra items somewhere else. You can even ask our friends at Bellhops moving Phoenix to take some of your items to a secure storage facility if that helps!

 

Remember to give your home a deep clean while you're working too. Washing the carpets and getting rid of any sign of dirt is a good way to ensure that you capture the eye of a potential buyer.

2.     Refresh the Walls

 

While most buyers know that they can easily repaint walls that they don't like the shade of when they move in, most would prefer to buy a home that already looks perfect for them. Choose soft and neutral colors to give your house a fresh look that's bound to appeal to any buyer.

 

While you're at it, you can think about adding a few decorations to the mix to spruce up your overall look. For instance, mirrors can help a room to appear bigger, while artwork makes your property more homely. Remember to remove any personal photos that might prevent your buyers from visualizing themselves in your home.

3.     Welcome them In

 

Finally, the aim of any great staging session is to make your home look as perfect as possible, while still welcoming people in to make the most of your property. Ideally, you don't want your home to look exactly like a model showroom - otherwise, it's going to appear too clinical. However, making it seem too personalized could make it hard for a buyer to see your property as "their" home. A professional staging company will help you to get the balance right.

 

Remember to keep the doors open throughout your home too so that buyers are free to wander around as they please. This will help to create a friendly atmosphere. You could even invite neighbors over so that your buyers can get an idea of what it's like to live in the neighborhood!


 

Bookcase Styling

I'm going to apply some basic decorating rules for styling the bookcase. 

#1- Remove the clutter. If you're moving, you need to start packing anyway, right? If you're not moving but looking for some styling tips, my guess is you may need to declutter.

#2 Decorate in 3's. An odd number of items creates visual interest. It keeps the eye guessing where as with even objects it's more predictable and boring. 

#3 Vary heights- Do not put two objects together that are the same height. Rather, put something between them that are different heights. 

#4 Layer - Layer in décor pieces, like frames, boxes, objects of interest, bowls, or botanicals. 

#5 - Add texture -  Texture is important because it adds dimension and creates interest to the eye. 

Here is another bookcase styled using all the same principals. Stay posted for the reveal of my bookcase very soon!

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The 3 D's; depersonalize, declutter, decorate

3 most important steps to take before putting a house on the market.

 
Depersonalize. You’re selling your space not your stuff.
 
It's important for a potential buyer to be able to envision themselves in your home. It may be awkward when they are viewing a home full of pictures of someone else's family. Or they might not have a family and could see this as a "family home" and think it's not right for them. This is why depersonalization is important.  
 
So what does that mean? You should remove family pictures, the dog kennel in the laundry room, your kid’s artwork on the fridge, and memorabilia. When it comes to depersonalization, home stagers will be objective and honest.
 
Declutter.

Then declutter some more. It’s easy to accumulate things. There’s an appliance for everything. The bread maker, the pizza pizzazz, and the margarita maker to name a few. Remove all unnecessary “stuff” in your home; off season clothing (or the clothing that doesn’t fit anymore but you’re sure it will again someday) rarely used appliances, documents and pictures.
 
This may mean making several trips to Goodwill or renting a storage unit. This may sound extreme but you’re going to be moving and there are many things you can do without for a month or two that will make your home feel lighter.
 
Decorate

This is the most important part of preparing your home for sale and where a home stager can add most value.  For best showing, your walls should be painted a neutral but on trend color. Beige is neutral, but all beiges are not created equal. A stager is going to have good recommendations that are trending in home building or home décor.

Home stagers often have their own supplies like rugs, home décor pieces and furniture. Home stagers also understand how to arrange furniture that can make a room feel larger. Most home stagers not only have their own supplies but should have tips and tricks that are affordable. 
 

 

Project M Revealed

Project Mudroom

I'll never forget a piece of advice I read once, if something causes you stress because it doesn't work, fix it or throw it away.  Admittedly, most the time I just throw things away.  In this case, the entry/exit point to the home was causing stress and I couldn't just throw it away.

There was no place to put on or take shoes off, no shoe or jacket storage. It was a complete F show. I knew that this needed to be a more functional area and ok... it could use a style upgrade!

We took out two upper cabinets and two lower cabinets where we built our bench with cubbies. We then added bead board and hooks. Then voila! somewhere to store shoes and hang coats and bags! We also added shelving above the washer and dryer to showcase some décor and put laundry baskets. Total about $200!

 Before

Before

 After

After

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Project details: 

1 gallon white paint (with a ton left over)          $30.98

Hardware                                                             $35.70

Wood                                                                   $113.77

Faucet                                                                  $65.98

Sink                                                                      $69.30

Butcher Block                                                      $130.54  

3 full days labor                                                  Not too bad

10 trips to Lowes                                                Shoot me now

 For random socks without a match

For random socks without a match

 For drying

For drying

 For dog hair hahaha

For dog hair hahaha

The sink, countertop and faucet change weren't originally planned or needed but we chose to update those as well and added on another $250. In hindsight, I don't think I would do the butcher black counter top. It's beautiful, but in this space it isn't that big and the ROI isn't really that impactful. 

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Thanks Kirk and Dad

Kirk is my new friend. He works in the lumber department at Lowes. At first I think he was a little skeptical of me. A woman, platinum blonde at that asking him to make several cuts for my project. I started telling him what I need and he's looking at me like I have three heads. No joke. 

I pulled out my sketch explained to him what I was working on. You see, my dad was an engineer and a DIY'er. He'd take his Fridays off in the summer to spend time with us and ultimately drag us to the home store. He built decks and finished the basement complete with a sauna. I was mostly the runner - get me this, go find that.  But I watched and learned so much more. For this I am grateful for those Friday afternoons.

Project M is almost complete. Unfortunately, I am going to be on a trip and won't be able to make the finishing touches for the reveal just yet. But here is a sneak peak of Project M. I have much more to say about this butcher block when we are all done. ;)

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Small progress, but progress….

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“Project M” has been underway for a couple weeks but we had to press hold for about 10 days. We would have been further but it was by choice.

So anyway, we took out the most of the cabinets and countertop. I know, I can hear you now – but all that storage??? As someone who has moved in the past year, you can see how much stuff you tend to collect that you do not need and this kind of storage is just an enabler. AND what is going to replace it will be a huge improvement. Just you wait and see :)

You can see in the picture, the walls were not painted behind the cabinets. Even though our plan includes covering this wall up, we decided to give it a fresh coat of paint. We used Anonymous by Behr which is one of my absolute favorite go-to colors. 

Super excited to keep working on this project! More updates to come this week!

 

Is ‘staging’ a home to make it more appealing to buyers really worth it?

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It turns out that it’s rather common to ask, is it really worth it to stage a home? This is a question I have been asked quite a bit and one that seems to frequent the realtor community as well. Yesterday, Joan Harned, an Owner and Broker for Keller Williams Mountain Properties in Vail Colorado and columnist for the Vail Daily, answered this exact question.

The question was posed in her “Ask a Realtor” column:

“Dear Joan: I have been interviewing Realtors to list my home. I really liked the third one, and she seemed talented and aggressive enough to get the job done, but I have one reservation. She started talking about "staging" and having someone come into my home to tell me what I needed to change to make it look better.
Frankly, I was a little offended because I think my house looks great and I get complements from my husband and guests all the time about how well I keep my house looking. The Realtor gave me some arguments on why I should do it, but I still am not sure. Any insight?”

Joan responded:

“I am not sure what your Realtor said, but we tell clients that it is not necessarily to make your home look "better" but it is done to make your home appeal to more people, as we don't know what the next buyer will like.

I think this is a key point and I’m glad that Joan touched on it. There is generally a feeling from prospective sellers that staging somehow implies that there is something wrong with the home or that the homeowner has poor taste. As is the case with this particular seller and many others, the first reaction was defensive and even a feeling of being offended.  

This reaction seems to be normal and one that should be addressed. As Joan mentioned, this is not about making the home look better. This is not a reflection on the seller’s decorative abilities or taste, this is about making changes to increase the appeal of a home to potential buyers.

Joan continued in support of staging:

“Statistics show that staged homes sell faster and for more money, and I can personally attest to that. I am not sure how your Realtor handles the staging process, so I think you should ask her so that you will be mentally prepared. Our team has varying degrees of staging we offer, and we pay for a written list, room by room, of suggestions on how to make your property appeal to more buyers.

This question and answer represent a common interaction between potential seller and realtor regarding the value of staging. There is a great deal of data, both through formal study and through anecdotal feedback from realtors, that suggests there is value in staging. For most realtors and stagers, the trick is to help homeowners to overcome their initial reaction and see that this activity is to boost appeal and ultimately, increase the likelihood of a higher sale price and shorter time on the market. 

 

Home staging is just interior design, right?

So.....no, it's not the same thing. Anyone who knows me knows that my favorite color is red - by far. If you're wearing anything red chances are I'll tell you how much I love it and probably more because it's red than anything else.  So when I bought my first home I painted my bedroom red -  blood red. It's not a relaxing color and not used for bedrooms often but I LOVED it. Fast forward a few years and my husband sold his home and moved in with me. He does not love red the way I do. So needless to say the bedroom got an updated coat of paint. :( 

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Home staging is...

purposeful. It's strategic. It's preparing a home to appeal to potential buyers.

Interior design is personal. It's your style, your likes, what works for you. But your style and likes can be polarizing. Many, many people cannot get past what's in front of them and visualize the potential of a space. 

Home staging is purposeful. It's strategic. It's preparing a home to appeal to potential buyers, sell for the mazimum listing price and sell faster. 

 

Welcome to the Pineapple Palm Blog!

Welcome! My name is Bridget Madsen and I am the owner of Pineapple Palm Staging.

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Why Pineapple Palm? The reason is twofold. First, having moved back to the Valley from the artic tundra (Minnesota), Palm Trees are a welcome sight. I have two Pineapple Palms in my front yard and they make me smile everyday. And of course, the pineapple entered European iconography as a symbol of welcome and hospitality. I can't think of a better representation of our goal for your property. 

I can help with vacant staging, occupied staging, and space reinvention. I also plan to post on my blog regularly with helpful staging insights, tips, and trends!

If you haven't already, sign up for my monthly newsletter, follow my posts here, or any of my social media accounts!